Monster Energy’s Up & Up, the largest and longest-running college festival brand, just announced UK- platinum artist Chris Lorenzo as their Spring 2023 headliner.
The student-run competition challenges college students to run guerilla marketing and influencer campaigns on their campuses to encourage students to buy pre-sale tickets. The intense 48-hour campaign ends with the schools with the most presale tickets actually getting to plan the event to bring Chris Lorenzo to a nearby location.
Chris Lorenzo said about the creative competition, “Ever since I started touring North America, the whole college system has been a…
