Language has long been one of the global touring business’ largest barriers to expansion, enveloping the careers of many non-English-speaking artists behind a linguistic (and metaphorical) Berlin Wall.
That’s about to change, explains AEG Presents President Gary Gersh thanks to changing demographics, the growth of streaming and increasing demand for live music from artists like Karol G, whose $trip Love tour has sent a clear message to executives propping up crumbling tropes that American fans will never embrace Spanish-language music.
More concisely said — “American music industry — tear down this…
