After dropping his EP Tesla just last week (Feb. 24), 22-year-old rapper Lil Pump is already gearing up for his next project, LP2, by tapping into the metaverse.
By way of Grand Theft Auto, the “Gucci Gang” artist created his own virtual world that encompass all facets of Lil Pump, including a strip club called “Pump Playhouse,” an underground gambling-themed game zone, mansions, and an impressive collection of cars.
“We built this server with the strategy in mind to bring Pump’s core fans and consumers into his world through the lens of gaming culture,” Rich Foster, head of digital…
