A week ago, Insomniac filed an application to trademark ‘PLUR’ one of dance music’s most popular terms. The event company has unveiled plans to use the popular acronym to launch a clothing brand. This week, a petition was launched on Change.org to stop Insomniac from trademarking the popular term. The petition has reached more than 10 thousand signatures, with its goal being 15000.
Insomniac has become one of, if not the biggest monster in the industry of dance music. What started as a small, indoor festival in Las Vegas has developed into one of the biggest event companies worldwide. Dozens of events. Hundreds of…
