Major festivals like Coachella, Bonnaroo, and SXSW have joined a campaign against the use of facial recognition at concerts and festivals.
The campaign, launched by Fight For The Future, is led by a collection of human rights groups, musicians, and fans plus over 40 large festivals all pledging to not use the technology at their events.
The technology has been in use since 2018 when Ticketmaster invested in Blink Identity, a startup that uses quick facial recognition technology to help attendees move through the entry process faster.
While this use has not been implemented yet for the…
