According to a new study by Pirate, 75% of artists incur a loss when releasing music, spending more money to promote their release than they are receiving.
The study surveyed over 1,000 musicians from the UK and US Pirate recording studios and found that 91% promoted their music independently while 75% did not make a profit high enough to support this campaigning.
Social media has become a huge source of marketing for many independent artists, with 54% saying they use their main social media accounts for self-promotion.
Instagram is the favored platform with 88% of artists utilizing it,…
