After more than two decades as America’s best-selling beer, Bud Light has slipped into second place.
Modelo Especial, a Mexican lager, overtook Bud Light in U.S. retail dollar sales in the month ending June 3, according to Nielsen data analyzed by Bump Williams Consulting. Modelo controlled 8.4% of U.S. grocery, convenience and liquor store sales; Bud Light fell to 7.3%.
It’s a milestone in the monthslong sales decline Bud Light has experienced since early April, when critics — including musicians Kid Rock, Travis Tritt and John Rich — vowed to boycott the brand after it sent a commemorative can to Dylan…
