Smirnoff ICE proves classics never fade, they only get better this summer with a modern redesign, a celeb-studded nationwide campaign, and a highly anticipated music tour, that’s hitting cities all over the country this summer.
Despite the beverage’s fresh new design, the Smirnoff ICE Relaunch Tour will lean heavily into nostalgia, according to the brand’s press release: “All summer long, Smirnoff ICE will surprise fans with new experiences and performances by the most epic music artists – from mainstay legends to the hottest newcomers on the scene, merging modern nostalgia in a bold one-two punch….
