This week’s surprise news of a pending acquisition of Serato Audio Research by AlphaTheta Corporation (Pioneer DJ’s parent company) riled up many DJs. There’s been (very valid) concerns expressed about market consolidation, dampening of innovation, and long term support for legacy products.
But what about the flip side? Is this deal born out of a continued spirit of collaboration? They’ve actually done a lot of things together in the DJ world. Here’s a quick roundup of five times that Pioneer DJ and Serato collaborated and DJs “came out ahead”.
The DDJ-SX and everything that came after it
Flash back to 2012. If you…
