Today, Billboard Español announced the brand’s first official beer partnership with Michelob ULTRA will kick off at Billboard Latin Music Week, the longest-running and biggest Latin music industry gathering in the world, with events presented by Michelob ULTRA featuring Fonseca, Mike Bahía, and Greeicy. Michelob ULTRA will also serve as the first-ever official beer of the week-long event that will return to Miami, FL on October 2 – 6, 2023 spotlighting Latin’s top artists, actors, influencers, and industry leaders. Registration is now open at BillboardLatinMusicWeek.com.
The inaugural partnership will…
