Deciphering the EU’s Decision on Apple and RCS Messaging

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A billboard highlighting the EU's Decision on Apple's RCS Messaging.

In the ever-evolving landscape of technology and communication, the European Union (EU) finds itself at the crossroads of a battle between giants. Recently, the EU came together to determine whether Apple, the tech giant behind the iconic iPhone and iMessage, should support Rich Communication Service (RCS) messaging. This pivotal decision could have far-reaching implications. Not only for Apple but also for users across the 27 EU member countries.

After negotiations with the EU, Apple has been granted a reprieve from adopting RCS-messaging. iMessage is still considered a core platform service, but it’s not considered a…