This week, Spotify launched a new tool called “Showcase” that allows artists to promote their music directly in the streaming app. While this development has generated considerable interest in the music industry, it is essential to explore what Showcase actually offers and how it could impact both musicians and listeners.
In a nutshell, artists now have the opportunity to introduce their music, including new and catalog releases as a sponsored recommendation on listeners’ mobile Home Screen, which Spotify claims is the most visited place on the app. Artists can select a song or a whole album to appear in the banner….
