Spotify has launched a new tool for artists that allows them to purchase sponsored music placements on the platform’s homepage.
The new marketing tool, called Showcase, lets artists select a song or an entire album to be featured as a mobile banner on the site. This banner can then be set to target a specific type of listener in up to 30 markets.
Spotify is primarily marketing the new feature as a way for artists to maintain streaming numbers on new releases for longer.
In a press release, the company said, “Promoting new releases remains critical, but not only during the release…
