Live Nation is launching the On The Road Again program to help improve the lives of touring artists and cut down growing travel costs.
Big and small artists alike have made it clear throughout social media that touring has been a struggle since shows have returned from the pandemic. Rising travel costs have impacted acts, with many beginning to lock in fewer dates around the country or only feature multi-day runs in a handful of cities as a response. In response to the breakdown of this ecosystem, Ineffable Music Group became the first to wave merch fees at its venues, and today, the world’s largest concert promoter, Live…
