Warner Music Japan’s Takehito Masui & MIXI Inc. CEO Conversation

Koki Kimura is the man behind the smartphone game Monster Strike, which has gone on to become a popular content brand worldwide, bringing in over $10 billion in revenue. In June 2018 he was appointed president of MIXI Inc., and he has been focusing the company’s efforts on sports business. Takehito Masui of Warner Music Japan talked with Kimura about what led to his turning Monster Strike into more than just a game, expanding it into a full range of entertainment that includes real-world events, music, and anime. Kimura discussed what he has hoped to accomplish by doing so and what he sees as the future of sports and…