Data from Counterpoint Research reveals that Apple‘s latest iPhone 15 is experiencing a sluggish start in the Chinese market. The research firm reports a 4.5% decline in iPhone 15 sales compared to the first 17 days of the previous iPhone 14 release. This dip in sales is attributed to diminished consumer spending in China and the increasing competition from rival smartphone manufacturers, including Huawei Technologies. Additionally, Apple is grappling with the weakest smartphone demand in ten years and facing criticism due to reports of overheating issues with the iPhone 15.
With a population of 1.4 billion, China plays a…