Zayn Malik had already been dreaming of making a splash in the non-alcoholic beverage industry before Kristina Roth came into the mix. All he needed was the right partner, and Roth — who last year founded Mixoloshe, a brand dedicated to mimicking adult drinks minus the hangover — fit that bill.
Now, the ex-boy-bander is the new co-owner and chief creative officer of the company. He and Roth announced the joint venture last week, at the same time unveiling Malik’s first-ever original flavor of “boozy without the booze” mock-seltzer: Lychee Martini, a fruity but floral pain-free potion described as having…
