Mastercard Unites with Live Nation to Offer Cardholders ‘Priceless’ Concert Opportunities

0
28
A crowd of people raising their hands at a Live Nation concert.

It’s undeniable that concerts and live events are in full swing. Now, Mastercard is helping cardholders connect to their passion for music with a new Live Nation partnership.

Billboard can reveal that Mastercard and Live Nation have united for a multi-year collaboration, offering over 100 million international cardholders exclusive access to some of the most exciting concerts, beginning January 2024. Among the access includes concert presale tickets, premium seats and VIP experiences through priceless.com. The initiative is set to hit 19 different markets across Europe and Asia, including Australia, Belgium,…