Building on a decade-long legacy of transforming India’s music scene, Budweiser, AB InBev’s global brand, is enhancing its presence at leading music festivals, creating unforgettable moments for festivalgoers.
The brand has partnered with iconic Indian and Global music festivals, including DGTL, Echoes of Earth, Magnetic Fields, Boiler Room, and Lollapalooza- disrupting the country’s electronic music and hip-hop landscape. At these music experiences the brand will launch ‘BudX Uncovered’, an initiative to spotlight emerging talent & sought-after artists. Budweiser will also offer festival-goers experiences at…