Aristide Feldholt, identified as an “executive” of Adidas, and DJ Marshmello took the stage on Wednesday at the Web Summit‘s Pavilion 3 to announce a new “virtual oasis“, the adiVerse. However, it was all a hoax.
More than 24 hours later, the lie was revealed by the activist duo The Yes Men, known by the pseudonyms of Andy Bichlbaum and Mike Bonanno, who played the roles of Aristide Feldholt and DJ Marshmello on stage, despite the obvious physical differences between Bichlbaum and Feldholt.
The Act Itself
In a press release sent to journalists, the activists claimed that the event organizers had believed they had…
