Pioneer DJ’s parent company AlphaTheta Corporation has announced the launch of its all-new music product brand, AlphaTheta, launching this week.
AlphaTheta will run side-by-side with Pioneer DJ offering a line of music products just like its sister brand, kicking off this week with the launch of some brand-new products.
It follows Pioneer DJ’s company name change in 2020 to AlphaTheta Corporation in a move to “better reflect the company’s values and vision”. The name…
