AlphaTheta Corporation, the parent company of Pioneer DJ, has unveiled its latest venture – the AlphaTheta brand of music products, set to make its debut this week. Operating side-by-side with Pioneer DJ, AlphaTheta will introduce a range of cutting-edge music products, commencing with the launch of some exciting new offerings.
This development comes on the heels of Pioneer DJ‘s name change to AlphaTheta Corporation in 2020, a strategic move aimed at better aligning with the company’s values and vision. The name “AlphaTheta” is derived from brain wave frequencies associated with optimal performance, reflecting the…