You might have noticed quite a bit of chatter today on the web about Pioneer DJ “changing their name” to AlphaTheta. They posted a few slides on instagram that outline how that they plan to announce new products (likely this week since it’s NAMM week) under the brand AlphaTheta.
They’re still going to keep making products as Pioneer DJ (although we’ve seen no confirmation that they will be releasing any new products as Pioneer DJ, it could just be that they’re continuing to produce current Pioneer DJ branded models).
A quick Pioneer DJ history primer
To be clear at the outset: Pioneer DJ is a brand that has sat under…
