“Levii’s Jeans,” the Beyoncé and Post Malone duet on Cowboy Carter, has the Levi’s brand joining the BeyHive this weekend.
“Oh to be Levi’s jeans right now,” the brand posted — along with jeans and cowboy hat emojis — on Instagram and TikTok on Friday (March 29). The caption was made on a post featuring mostly photos of the backside of various Levi’s jean styles, inspired by the content of the song.
Levi’s even changed its Instagram profile logo and display name to “Levii’s” in homage to the playful Cowboy Carter duet.
“FKA Levi’s,” wrote the brand in an updated account…
