On Monday morning (April 8), the moment fans had been waiting for had finally arrived: Billie Eilish announced her forthcoming third album, Hit Me Hard and Soft, out May 17.
After changing her Instagram icon to blue last week and plastering teaser posters of lyrics across major cities, Eilish delivered a clever promotional stunt: adding her millions of followers to her Close Friends stories on the app. According to CrowdTangle, her social media savvy led to a major win, as the superstar gained more than seven million new followers in just a two-day span.
Of course, for the sake of promoting a new album,…
