As introspective, guitar-based songs from artists including Noah Kahan, Zach Bryan and Kacey Musgraves continue proliferating streaming consumption and music charts, Amazon Music aims to capture this cultural surge with its newly launched playlist Bonfire, which started globally on Friday (April 12).
The playlist will launch with more than 50 songs, focusing more on mood than genre and capturing a cross-section of artists such as Mumford & Sons, Bryan, Dylan Gossett, Boygenius, Kahan, Musgraves, Lizzy McAlpine and more.
“This is a huge movement,” Emily Cohen, country programming lead for Amazon Music, tells…