Coachella has become an influencer’s playground rife with Instagram-worthy backdrops and bougie socialites. This year, its heart still pierced through the facade.
Every April, music lovers and influencers alike flock to the desert of Indio, California for two weekends of sun-soaked bliss. Coachella has flourished into one of the most buzz-worthy festivals, bringing some of music’s most notorious acts to the polo fields each spring.
There is no denying that Coachella has become the hub for social media influencers, promoting their likeness and festival-forward brand deals one Instagram dump at a time. But did the heart…
