AlphaTheta Under Investigation by UK Government Following Serato Merger

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AlphaTheta’s acquisition of Serato could cause a “substantial lessening of competition” in the DJ gear market, according to the UK’s Competition and Markets Authority.

Last July, AlphaTheta Corporation announced that it had acquired DJ software company Serato. A UK government watchdog has opened an investigation into the merger on the grounds that it could hurt competition in the DJ hardware and software markets.

AlphaTheta is the parent company of Pioneer DJ, which manufacturers industry standard CDJ players and mixers. This could lead to a scenario in which other, smaller gear manufacturers’ access suffer…