deadmau5 to Debut Unorthodox Event Series at AREA15 During EDC Week

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deadmau5 looks to be taking a page out of Meow Wolf’s book for his new event brand, immer5ive experience.

It’s safe to say deadmau5 marches to the beat of a different drum (kit). Between his one-of-a-kind music, loud personality, and distinct entrepreneurial streak, he practically challenges the status quo at every turn. His newest project, immer5ive experience, is no exception. As the name suggests, it promises an audiovisual activation that breaks from the live music formula.

How so? Well, that remains to be seen. His team has remained somewhat tight lipped about exactly to expect at immer5ive experience, which runs…