SXSW to host London edition in 2025

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South by Southwest (SXSW) will be heading to the UK in 2025 for a new London edition of the festival and conference.

Based in Austin, Texas, the festival has been running for almost 40 years, traditionally taking the form of a loosely connected series of conferences, events, showcases and more — covering film, interactive media, music and art.

SXSW has confirmed that SXSW London will take place in June 2025 and take place across dozens of venues, galleries and nightclubs in…