The Big 3 Festival Brands Make Moves
You might not realize it, but there’s a major proxy war going on right now. I’m not talking about the USA vs Russia in Ukraine, but about the cold war between Ultra Music Festival, Insomniac, and Tomorrowland taking place around the world. Before and during the COVID period, Insomniac began a campaign to snap up clubs and festival brands around the US in order to gain a foothold in every major dance market. Insomniac, via LiveNation, has built itself into a near monopoly in the US. Whether it’s NYC, LA, San Diego, Miami, DC, Las Vegas, Orlando, or even Chicago, Insomniac probably…
