The music marketing scene is rapidly evolving. With streaming services rising to become the number one income source for most artists, there is a declining interest in record deals for independent artists.
The evolution of streaming services has provided new and more exciting ways for artists to market their work, from playlist marketing to social media reels and trends. In many ways, social media, and music streaming have leveled the playing field in the music industry, and everyone is grappling for their place. Over the last decade, it has become normal to see independent artists’ work at the top of Billboard’s…
