The new CEO of Warner Music, Robert Kyncl, has called for music streaming platforms to increase their prices, which he believes is currently undervalued.
Speaking at the Morgan Stanley Technology, Media and Telecom Conference, Kyncl noted music’s worldwide appeal, and its relative lack of monetisation compared to the film and TV industry.
Describing music as “the lowest form of entertainment in terms of monetisation”, he said: “Music has a 100% of the global audience as…
