Party Punch BeatBox and 2000s punk/rock icon Avril Lavigne are joining forces to design an exclusive new Pink Lemonade package and give away a chance to meet the singer in person.
The eight-time Grammy-nominated singer and songwriter will collaborate with BeatBox as part of their “Creator Series,” designed to partner the cocktail brand with global tastemakers to create uniquely designed flavors and packaging.
But retailers will also get custom displays of Avril Lavigne and life-size cutouts to promote a competition to meet Lavigne in person.
Lavigne said about the partnership,…
