Insomniac Events, the juggernaut of festival promoters, recently filed an application to trademark the phrase ‘PLUR.’ The LA-based company filed on February 10th at the U.S. Patent and Trademark Office (USPTO). According to the application, Insomniac plans to use the trademark for a new clothing line, ‘…namely, shirts, sweatshirts, tank tops, pants, jackets and hats.‘
The application still has to be granted by the USPTO, and it’s possible it will be denied since cultural catchphrases and other common sayings like ‘PLUR’ cannot typically be trademarked on the grounds that consumers don’t associate them…
