Straight from Serato’s Chief Strategy Officer: How Serato Plans to Sustain its Beat After AlphaTheta’s Acquisition

0
55

In our industry, we’ve watched many brands consolidate over the last decade. Naturally, AlphaTheta’s pending acquisition of Serato Audio Research feels like it could be an intense consolidation for many DJs.

Insights from the executives steering those brands help give DJs a peek into what’s to come – but they are rare. We recently got a rare opportunity to chat with one of the key orchestrators of change at Serato – their Chief Strategy Officer, Nick Maclaren. In the wake of the announcement of AlphaTheta Corporation’s (Pioneer DJ’s parent company) acquisition of Serato, the DJ community has been buzzing with…