TikTok Music‘s recent expansion, with the retirement of its Resso brand in Indonesia and Brazil, signals a bold move into the global music streaming arena. This development, while gradual, demands serious attention. The company’s rapid growth and potential brand power cannot be underestimated. While it faces formidable competitors like Spotify and Apple Music, the beta testing in its largest markets suggests that TikTok Music’s entry into the U.S. market could be imminent. Notably, the streaming service filed a patent for “TikTok Music” in the U.S. last year.
A New Era of Music Streaming
TikTok Music is a…
