Ticketmaster is giving fans in the UK an option to donate directly to the country’s Music Venue Trust (MVT), coinciding with their sponsorship of the charity’s Venues Day this month.
The ticket-selling giant will introduce a point-of-sale charity upsell option beginning on Venues Day, October 17. The initiative will continue to run for a full month, with Ticketmaster matching the customer donations.
“This upsell provides a practical method for fans to support grassroots music venues, and we are incredibly grateful to the Ticketmaster team for putting it in place,” said Mark Davyd,…
