In the ever-changing modern streaming world, multiple challengers rise to the occasion. This time, SiriusXM just announced a major rebrand, with a new streaming app on a $9.99 “All Access Service”. The major US radio satellite service had a communications event on November 8th, in which they announced a new logo, and the new app. (Source) This is a direct challenge to the success Spotify has had as a streaming platform.
SiriusXM wants to involve a newer generation of listeners, with the inclusion of Podcasts, a “For You” page, and Sports. All within a user-friendly streaming experience. Consolidating all its assets…
