Just ahead of the NAMM Show 2024, a new DJ brand has been announced. “AlphaTheta” is the latest name to be added to the existing stable of brands from AlphaTheta Corporation, the company that owns Pioneer DJ, Rekordbox, Toraiz, Pioneer Pro Audio and Kuvo.
You may remember that back in 2020 Pioneer DJ officially changed its corporation name to AlphaTheta, but with the launch of this new brand, the company is announcing its intention to release DJ products under that name too – so watch…