Universal Music Group (UMG) is threatening to remove all its music from TikTok. In an open letter published January 30th, UMG accused TikTok of trying to ‘bully‘ and ‘intimidate‘ them into taking a deal worth less than their previous deal, one that doesn’t account for TikTok’s exponential growth.
UMG’s contract with TikTok is set to expire today, January 31st, and since the two have not yet reached an agreement, UMG has threatened to remove all its music from the social media platform. This would result in the removal of millions of tracks, including anything by Taylor Swift, The Weeknd, Kendrick Lamar, The…
