Instagram has overtaken TikTok as the most downloaded app in the world. According to recent data from Sensor Tower, Instagram was downloaded 767 million times worldwide in 2023, representing a 20% increase from 2022. Meanwhile, TikTok received 733 million downloads in 2023, only a 4% increase from the previous year.
Despite the rise of TikTok in recent years, Instagram has maintained its position as a leading social media platform. One of the critical factors that has contributed recently is TikTok receiving firm pressure from the US Congress.
Even though TikTok does have value, many in the US do not trust it because…
