At last month’s Live Nation fourth quarter 2023 earnings conference, executives alluded to extending the company’s On The Road Again program. Now, the world’s leading concert promoter has returned to officially announce that the grassroots music support initiative “will continue rolling through 2024.”
Launched last fall with the legendary Willie Nelson, On The Road Again supports developing artists and their teams with several initiatives. These include paying $1,500 in gas and travel cash per show to both headliners and support acts and eliminating merchandise fees at…
