A dozen years have flown by since Spotify first graced the U.S. with its presence, marking a significant shift in how Americans consume music. Fast forward to today, and it’s clear that streaming music has woven itself into the fabric of our daily lives. According to the latest insights from the 22nd edition of MusicWatch’s U.S. Annual Music Study, a staggering 91% of the U.S. internet population engaged with a music streaming service in the last year. This data heralds a new era where over half of U.S. internet users aged 13 and over—amounting to 109 million individuals—now subscribe to music streaming services such…
