The Do LaB has grown hand in hand with Coachella to become a festival within a festival and an oasis of dance music in the desert.
In 2004, the Flemming brothers, Dede, Josh, and Jesse, along with Dream Rockwell, had a vision to create a space that was a departure from the typical festival stage. A place where imaginations ran free and underground festival culture had a place to grow and eventually thrive on a level never seen before. Enter, The Do LaB. The Flemming brothers aimed to highlight fresh names in electronic music and give festival-goers a reinvigorated outlet for dancing that many standardized festival stages…
