“CATCH MORE THAN VIBES?” reads text over an aerial photo of Coachella on the billboard.
Coachella organizer Goldenvoice isn’t vibing with a billboard that went up in Indio, California last month. Funded by the Los Angeles nonprofit AIDS Healthcare Foundation, the design consists of an overhead photo of the annual festival with the text “CATCH MORE THAN VIBES?” superimposed over the top, underscored by a link to resources on testing.
Can you blame Goldenvoice? The promotional juggernaut is understandably eager to distance itself from 2019 headlines that erroneously linked that year’s edition of Coachella to a…