BTS Launches Mental Health Initiative #OnMyMind With UNICEF

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It’s take two for BTS and UNICEF. The K-pop superstars and United Nations Children Fund announced the #OnMyMind initiative on Monday (April 22), the second chapter of their Love Myself campaign. The new initiative aims to improve and support the mental health youth around the world.

To help kick off #OnMyMind, BTS, label Big Hit and UNICEF are offering those who wish to participate the opportunity to send electronic postcards via the Korean Committee’s UNICEF website to share their stories, what’s on their minds, challenges they may be facing and more. These e-postcard submissions may then appear on…