High Sierra Music Festival has announced a new ambassador program mere days after founder Roy Carter’s passing.
The festival landscape is looking a little more bleak in 2024. Gatherings like Imagine Music Festival, Sunset Music Festival, and Backwoods at Mulberry Mountain are but a few to cancel events this year in light of shifts in the live music market. Something’s gotta give, or else NorCal staple High Sierra Music Festival will apparently join the list in 2025.
The organizers of the four-day event set to return to Quincy, California from June 4-7 did not mince words in a recent statement on the challenges facing…
