Ableton just announced a rent-to-own plan for its flagship software – the Live 12 Suite – and it’s already making waves. For years, the biggest barrier to entry with Ableton hasn’t been the learning curve – it’s been the price tag. Suite runs $749 upfront, which for most bedroom producers, students, or DJs dabbling in production feels like a brutal financial hurdle. Sure, you could limp along with Live Lite, catch a sale, or settle for Intro or Standard, but the full Suite – with Max for Live, all the instruments, and every device – has always been a commitment. Rent-to-own changes that equation by putting…
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