This summer, Red Bull is following the sun.
On June 20, the beverage brand’s Midsummer event series will mark this year’s summer solstice with a synchronized 28-hour program of electronic music events, following the sun’s path across seven cities and three continents on the longest day of the year.
An on-site broadcast will connect all seven Red Bull Midsummer host cities—Tokyo, Mumbai, Berlin, London, New York, and Los Angeles—in real time, acting as live portals that unite audiences in each host city in a continuous, shared experience and link one party to the next.
Unfolding at Sunset Rooftop Park in…
